Cómo aumentar la tasa de retención de clientes en tu tienda online

How to increase the customer retention rate in your online store

How to increase the customer retention rate in your online store

In the competitive world of e-commerce, retaining customers can be even more important than acquiring new ones. Customer retention is not only more profitable, but loyal customers often spend more and refer others to your business. At Webmy, we have some strategies to help you increase the customer retention rate in your online store.

1. Offer excellent customer service

Excellent customer service can make the difference between a customer who makes a single purchase and one who returns again and again. Make sure you respond quickly to customer inquiries, resolve issues efficiently, and treat your customers with courtesy and respect.

2. Create a loyalty program

Loyalty programs can incentivize customers to continue shopping at your store. These may include discounts for repeat customers, loyalty points that can be redeemed for products or services, and other special rewards.

3. Keep customers engaged

Keep your customers engaged with your brand through email marketing, social media, and relevant content. Inform customers about new products, sales and events, and offer them useful content that keeps them interested in your brand.

4. Ask for feedback and act on it

Soliciting feedback from your customers can be a great way to understand what you are doing well and where you can improve. Be sure to act on this feedback to improve the customer experience.


Increasing the customer retention rate in your online store can have a huge impact on your bottom line. By offering excellent customer service, creating a loyalty program, keeping customers engaged, and acting on feedback, you can build customer loyalty and improve your bottom line.

Useful Tip: Consider the possibility of implementing a referral program. Happy customers are often your best brand ambassadors and can help you attract new customers.

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