Tips for your online store


The key for an ecommerce to survive is the professionalization of the product and the personalization of the service (which goes through the digital channel).

1. Define your strategy

  • Define your strategy:
  • Who are you addressing?
  • What problem are you solving for them?
  • What are your goals?
  • Define your target audience:
  • Who is the ideal client for your business?

Define your brand, product and marketing plan: What is the purpose of this product or service for someone in my target audience?

How is it different from other similar products/services on the market today (and why)?

What kind of feeling do I want my brand to evoke in customers (for example, luxury items like Louis Vuitton have a certain aesthetic that gives off an air of wealth, something people aspire to)

2. Ensure the success of your email marketing campaigns

Email marketing is a powerful tool, but it is only as effective as the strategy behind it. If you're not segmenting your lists, personalizing emails, and sending them at the right time, you're better off wasting your money.

Here are some email marketing tips to help you get started:

  • Segment – ​​Don't send the same email to everyone on your list. Create different groups based on what they bought or clicked on in previous emails and send them targeted content accordingly. You can even use tools like HubSpot's Marketing Grader to measure how well you've been doing so far!
  • Personalize: This goes hand in hand with segmentation; Leverage data points provided by your platform or email service provider (ESP) so that every message feels like it's coming from one person instead of hundreds or thousands of marketers working together toward a common goal: yours! !
  • Frequency: Too often or too infrequently will annoy customers, so make sure you don't go overboard with either so they don't unsubscribe from future messages without clicking first (and thus lose all those sweet leads) ). Remember that there is "frequency fatigue," which occurs when consumers receive too many sales messages in short periods, usually within 24 hours, before their interest has significantly waned due to boredom or annoyance (or both).

3. Motivate your customers to create their profile.

  • Motivate your customers to create their profile

  • Benefits of creating a profile: Once customers have their own profile and start posting their products, they can get feedback from their followers and be able to increase their sales.

  • How to get customers to create their profile: If you don't want anyone else to read this guide, you can do it simply by linking to the website where the idea for your online store was born in it indicating that there is a section dedicated to the subject. Of course... if you're not sure how you're going to do it or if you feel dizzy getting so far with your idea, either because you're an introvert or because you don't know how to start... then it's better to learn sooner than later 😉

4. Includes a section of frequently asked questions.

It's frustrating when you have a question and can't find the answer. Many customers will simply give up and go elsewhere if they can't find what they're looking for. With this in mind, it's important to make common questions easy to find. Include a search box at the top of every page so visitors can quickly search your site to find what they need.

Be sure to answer all questions clearly and completely. If there is something about your product or service that is not clear, do not leave it aside! Your customers may not even know what their questions are until they've read your FAQ page, so be thorough!

5. Create a blog in your online store.

  • Create a blog in your online store

A blog is a great way to engage with your customers and build a community around your brand. It's also a great way to showcase your expertise in your niche, which can be very attractive to potential buyers looking for guidance in their buying decisions. In this age of social media overload, people are often looking for the personal touch that blogs provide; after all, who doesn't want to read someone's thoughts about something they care about?

6. Implement a loyalty or rewards program for your customers.

Implement a loyalty program or rewards program.

A loyalty or rewards program gives your customers the opportunity to earn points or points in return for purchases they make on your website. The best loyalty programs are easy to use and encourage brand engagement, which leads to more sales. You can set up the following types of rewards programs:

  • Receive a discount for each additional product you buy
  • Receive a discount for products in the same category
  • Receive a discount for products with a similar description

7. Optimize the images of your products, take care of the aesthetics of your online store

  • Optimize the images of your products, take care of the aesthetics of your online store

Taking care of the aesthetics of your online store is important to position yourself well in search engines and so that your audience feels attracted to visit it, but if you do not take care of the quality of the images of your products, you will not be successful.

We recommend that you see our article on how to optimize your product photos with a 20% magnifying glass to understand how important it is to sell well online.

8. Use a content planner and program your publications on social networks and newsletter

For example, let's say you're trying to increase website traffic from Facebook. You can use a content calendar to plan when you'll post and what types of posts you want to post. For example, if you're going to focus on getting more traffic from Facebook over the next month and want to increase shares, create posts that get people talking about your brand with friends or in groups on Facebook.

You should also consider using a content calendar for email campaigns as well as social media marketing efforts. With a content calendar, you'll be able to schedule when certain emails will go out so they don't get lost in an inbox full of other messages from other companies or people who recently sent their own newsletters.

The key for an ecommerce to survive is the professionalization of the product and the personalization of the service (which goes through the digital channel).

The key to the success of an online store is the professionalism of your product and the personalization of your services (which can be done through a digital channel).

  • It is not enough to have a good product, you have to make sure that it is also personalized. Your customers are looking for clothes that are designed specifically for them, they want to feel comfortable while wearing them, they want to look good when they wear them, and they also need advice on how to properly care for these things to last longer. All of these things add up to being more confident in yourself and what you're buying because there's no question about quality or design (which means fewer returns).


In summary, it is important that you establish a clear strategy and objectives for your online store. This will help you set the path for the success of your email marketing campaigns, motivate your customers to create their profile in the online store and create a blog in your online store to support them in their needs.