Social networks have become a business opportunity for many people.
And, in that context, making money with YouTube is one of the most popular alternatives. However, two fundamental conditions are currently required to activate monetization with Google Ads :
- have 1000 subscribers ,
- Achieve 4,000 hours of playback in the last 12 months.
Considering the number of users who access the platform daily, it would seem like an easy goal to achieve. However, the level of competitiveness is increasing and, with it, the possibility of gaining exposure with the published content is reduced.
Remember that this social network works, among other reasons, thanks to advertisers, who invest money to appear in the different advertising options that YouTube allows today.
In this context, for content creators, having 1,000 views is not the same as having 1,000 hours of views . The first situation only implies that the video has been viewed 1000 times, at least, during the first 5 seconds of starting the playback.
View hours, on the other hand, are a better indicator to measure the performance of published content and the level of receptivity. That way, the channel's monetization request will be approved or denied .
For these reasons, in addition to having knowledge of how the platform works, you need to formulate strategies and know what content to create for your target audience from the start. Even if you decide to buy hours of YouTube playback.
What are YouTube watch hours?
Watch hours is a metric used to record the total time that users have watched a channel's content.
For the count to be effective, that content must be public and remain available.
Remember that YouTube needs to ensure that a channel complies with its policies and rules of use to activate advertising from its advertisers. Otherwise, you would compromise your revenue and the credibility of your customers.
At this time, the platform allows 3 options to increase playback hours :
- Videos, like the ones we commonly review about tips, tutorials or news.
- Shorts , which are videos of shorter duration and with smaller dimensions on the screen.
- Live broadcasts that, although they can be live, there is also the alternative of recording the video first and releasing it as a broadcast later.
If a content creator made a live broadcast, for example, but later decides to delete the video or make it private, the achieved watch time may not be recorded.
For these reasons, the content alternatives presented above allow you to accumulate the time necessary for the monetization of a channel as long as they are public and remain available on the platform.
How to earn hours of playback on YouTube?
As in any other platform, success will depend on the strategy applied.
For this reason, it is convenient to take into consideration all the aspects that influence the communication that a brand has, managed by the content creators, and the target audience.
Tip 1: identify the needs of the public
The usefulness of the content implies the benefits it offers. In other words, the problems that are solved through the published information.
For this reason, you should create a list of the most important pain points that a virtual community has and, later, create solutions. Since it is practically impossible to detect and solve every problem or situation, you need to create priorities. That way, your content will be useful and timely to your subscribers.
Tip 2: analyze your competitors
Benchmarking or comparative study is essential to learn from the best and, in this way, develop content that meets your expectations in terms of quality and quantity.
From your competitors, you can determine which content format is the most appropriate, what topics to cover, what type of videos to publish, or even what tone to communicate with a virtual community.
Tip 3: plan the content
Planning implies an early choice of the topics that you are going to deal with in your videos within the platform, but also the publication schedule.
To simplify the process, you can create content from pillars. For example: “practical guide for”, “alternatives for” or “frequent errors and how to avoid them”. That way, you'll always have ideas to solve real problems and build a community of loyal fans.
Tip 4: create content properly
Today, it is insufficient to have a good topic if the information is presented incorrectly.
For this reason, audiovisual content needs to meet good quality standards in terms of audio, image and, above all, the type of video.
In the latter case, the different options can be grouped into the following categories mainly:
- People talking in front of the camera.
- Landscapes or places.
- Animations in 2D or 3D.
- Slides with narrations.
- Tutorials that show the screen of the computer or mobile devices.
Regardless of the option chosen, the information presented must be useful to the community of followers.
Tip 5: evaluate the results periodically
Continuous monitoring lets you know what's working.
So, pay attention not only to the metrics of the platform, but also to the comments of the people.
In this way, you will be able to get new ideas for content, create alliances or collaborate with other creators and, especially, apply corrective measures.
How many playback hours do I need to monetize?
Currently, the watch time needed to monetize a YouTube channel is 4,000 hours in the last 12 months.
However, the count is individual. That is, if you decide to have two or more channels simultaneously, you need to complete that number of hours in one channel for monetization to be activated and, from that moment, accumulate the minimum amount of money, to receive the envelope with Google Ads PIN. Depending on your country of residence, delivery of the envelope may take several weeks.
When another channel of your channels accumulates 4,000 hours of views, the monetization option will still appear, but you no longer have to wait to physically receive another PIN.
Simple trick: Buy 4,000 hours of playback on YouTube
If you have quality content that meets the platform's requirements, you can invest in buying views from real accounts.
With this alternative, you will not only accumulate the time you need for monetization, but you will be able to give more exposure to the published content in a very short period of time without putting your channel at risk.
Although each provider has its own working method, make sure you clarify all your doubts and comply with the conditions before buying playback hours YouTube or contract the service.
That way, you can focus your attention on creating the content and meet the other parameters for success on the platform.
Other things to know about playback hours
Although it may seem like an impossible goal to achieve, the accumulation of time requires an appropriate combination of patience, creativity and commitment. In the latter case, it is evidenced by the usefulness that the content brings to people's lives.
If you have a presence on other digital platforms or channels, you can take advantage of them to give your YouTube channel more exposure.
So, you can share your video links sparingly whenever necessary. However, keep in mind that views are not counted if they happen unintentionally. For example, when a person enters a website, the video plays immediately without the start button being clicked .
How much does YouTube pay per hour of playback?
YouTube does not pay for the number of hours of playback , but for the number of times the ads appear in the different advertising options available on the platform.
Advertisers pay an amount of money to appear on the platform, since it allows them to have exposure in a segmented market and, thus, increase their chances of sales. Of the amount paid, one part will go to YouTube and the other to the content creators.
The more competitive a topic is, the higher the ad spend advertisers will need and, theoretically, the higher the channel's revenue will be.
Once the monetization requirements have been met , the income that content creators receive depends on several factors, some of the most common being:
- The category of the channel.
- The theme of the videos.
- Keywords in video titles.
- The geographic location of the people who see the ads and, consequently, the language.
- The amount of ads allowed per video. In this case, either at the beginning, during or at the end of a video.
Why does YouTube take away hours of playback?
In addition to the reasons listed above, such as voluntary removal of content or making already published content private, there may be other reasons.
Although it doesn't happen that often anymore, it's possible that the update or count has temporarily stopped due to a high playback number in a short period of time.
Another possible explanation is that the playback hours are no longer part of the last 12 months or that the published content violates the rules of the platform due to copyright issues, so it is no longer monetizable .
The originality of the content can also be another factor. In this case, it is not about the copyright claim, but about the reuse or repetition of the content. In other words, content that lacks originality and adds little value to the virtual community.
For these reasons, it is appropriate to formulate a strategy from the outset to: create useful content, buy hours of YouTube playback and, above all, offer real solutions in a context as competitive and complex as the current one.